Client: PressReader

In November 2020, our partner, PressReader, asked us to produce a corporate video to boost employee morale.

Due to COVID restrictions, all communication had to be done through Zoom meetings.

We came up with an idea to create prank videos, like those found on YouTube, but with the employer involved. We also added pre-recorded webcam videos featuring celebrities to make it even more fun.

Two months later, the video had gained 3.5 million views, 1.3K comments, and 52K likes. The audience appreciated the company's willingness to take a risk and try something unconventional, making the achievement even more impressive.