Since I can remember, I have had a passion for storytelling.

Human stories, particularly those that inspire us, have always fascinated me.

I stumbled into documentary filmmaking in 2015 when I was offered the opportunity to interview OK GO about their Upside Down and Inside Out music video. Rather than conducting a simple interview, I created a 20-minute film that ended up on Netflix for two years and was distributed worldwide.

This experience made me realize that creating cinematic documentaries about real people in a Hollywood-feature-movie style is far more exciting than creating scripted content.

When you write scripts, you create worlds and heroes, but when you make documentaries, you feature existing heroes and allow life to write the script. Your role is to translate human life into an art form. The same is true for brands. Every successful brand has a human story behind it, and we follow, invest in, and buy stories from people who inspire us.